Global seafood consumption has significantly increased in the last couple of years, India is playing a major role in the production and supply of the world consumption and aims at increase its supply to $10billion USD by 2022. Odisha, having a large coastal area plays a major role to it and specifically Balasore district. The production in odisha has risen over 300% in last three years to 75000 mt, however the production capacity is only is of 60000 mt. Considering the current demand and supply gap, and seeing a viable business opportunity, Mr. Pratik Jena, an young entrepreneur , aged only about 19 years founded “Highland” group of entity comprising of :-
Founded in the mid of year 2018, with a mission to aid support to the blue revolution in India through which farmers of low income group are benefitted and with a vision to reach the apex point in the industry .
In a span of just 1 ½ year, the proprietor ship firm under the able guidance of Mr. Pratik Jena, achieved a sales volume of 7000 mt of shrimp feed trading with a turnover of above 120 cr as of December 2019.
A dealer of Avanti feeds ltd, a premier feed supply company in India, highland marine aims just to double its sale volume to 14000 mt in the coming season and also to double its sale turnover.
It is also doing its own farming in about 60 acres of land and aims to increase it to 200 acres of land in the coming season.